Initially: Friends & family, and business angels.
Within the context of the Wantrapreneur, we can group these sources and label them 'Angels'. Because that's what they really are, the people who risk their own hard-earned money, and more importantly, their reputation in what may be no more than an idea.
I've previously shared part of my Wantrapreneur story. Funding for my first attempt at a startup came from four individuals I highly respect who pooled resources to take a chance on an idea, and a young fellow who had never been an entrepreneur before. To cut a long story short, the idea did not work out. But if nothing else, that experience was like a wake up call – entrepreneurship is not a game, its serious business and real people stand to lose real money in the process. The experience has also taught me the critical importance of angels to entrepreneurs (in the making). It is because of these individuals that any entrepreneur could stand a chance of even getting started. Without them, entrepreneurship would be stifled.
Tune in next week for another episode of The Wantrapreneur Chronicles.